{"id":31258,"date":"2016-08-05T09:42:39","date_gmt":"2016-08-05T12:42:39","guid":{"rendered":"http:\/\/www.rioonwatch.org\/?p=31258"},"modified":"2016-08-12T13:14:15","modified_gmt":"2016-08-12T16:14:15","slug":"from-barcelona-1992-to-rio-2016-a-tale-of-two-olympic-cities","status":"publish","type":"post","link":"https:\/\/rioonwatch.org\/?p=31258","title":{"rendered":"From Barcelona 1992 to Rio 2016: A Tale of Two Olympic Cities"},"content":{"rendered":"<p style=\"text-align: right;\"><a href=\"http:\/\/bit.ly\/2aYVDCq\" target=\"_blank\"><strong><em>Clique aqui para Portugu\u00eas<img decoding=\"async\" width=\"20\" height=\"20\" class=\"alignright size-full wp-image-23766\" src=\"http:\/\/www.rioonwatch.org\/wp-content\/uploads\/2012\/08\/PT-e1439583827971.png\" \/><\/em><\/strong><\/a><\/p>\n<p>In September 2015 the mayor of Rio de Janeiro, <a href=\"http:\/\/bit.ly\/1nZkXpa\" target=\"_blank\">Eduardo Paes<\/a>, wrote an <a href=\"http:\/\/bit.ly\/1LIshnS\" target=\"_blank\">opinion piece<\/a> in Brazilian newspaper <em>Folha de S\u00e3o Paulo<\/em>\u00a0proudly proclaiming that the <a href=\"http:\/\/bit.ly\/1pXMFVa\" target=\"_blank\">Rio Olympics<\/a> would leave the most important <a href=\"http:\/\/bit.ly\/1Ul9JhH\" target=\"_blank\">legacy<\/a>\u00a0in a city since the Barcelona 1992 Games. Titled \u201cThe Inclusion Games,\u201d the mayor\u2019s article echoed the words of International Olympic Committee president Thomas Bach, promising\u00a0that the changes in the Olympic City would improve the lives of all Cariocas, <a href=\"http:\/\/bit.ly\/2anoFfI\" target=\"_blank\">particularly the poorest<\/a>.<\/p>\n<p>The article enraged social activists and residents who have felt and fought against the perverse effects of the city\u2019s Olympic preparations. Incidentally, the opinion piece gave the <a href=\"http:\/\/bit.ly\/1p58Mry\" target=\"_blank\">Popular Committee on the World Cup and the Olympics<\/a> the appropriate\u00a0title for their <a href=\"http:\/\/bit.ly\/1TCVwcw\" target=\"_blank\">extensive dossier<\/a> on the <a href=\"http:\/\/bit.ly\/23e0EZY\" target=\"_blank\">human rights violations<\/a> related to the mega-events: The Exclusion Games. The slogan has become a rallying cry for many movements culminating with\u00a0today&#8217;s protest, to\u00a0take place near to and slightly before the 2016 Olympics Opening Ceremony, titled <a href=\"http:\/\/bit.ly\/29rnMCJ\" target=\"_blank\">Action &#8220;Rio 2016 &#8212; The Exclusion Games&#8221;<\/a>.<\/p>\n<p>There are clear problems with comparing Barcelona, a city of 1.6 million inhabitants in Europe, with Rio, a city of 6.4 million inhabitants that is <a href=\"http:\/\/ti.me\/2awJK2J\" target=\"_blank\">still struggling to reconcile<\/a> the\u00a0fragmented society inherited from times of <a href=\"http:\/\/bit.ly\/1JBUlW1\" target=\"_blank\">slavery<\/a>. Although Barcelona did have concentrations of barracks that were &#8220;eradicated&#8221; following a policy that\u00a0<a href=\"http:\/\/bit.ly\/2alCmJC\" target=\"_blank\">criminalized<\/a>\u00a0and\u00a0<a href=\"http:\/\/bit.ly\/2acS2BE\" target=\"_blank\">displaced local Roma populations<\/a>, it does not match the starkness of Rio&#8217;s <a href=\"http:\/\/bit.ly\/1Moarbd\" target=\"_blank\">dual city<\/a>, divided between the vast, chronically\u00a0underserved, informal settlements and a richer formal city. Furthermore, Barcelona\u2019s undeniable boom following the 1992 Olympics was boosted by various factors, including Spain\u2019s entry into the European Union, while Rio\u2019s Olympics will occur in the context of a national economic crisis, political instability and the recently announced &#8220;<a href=\"http:\/\/bbc.in\/2ag8vAD\" target=\"_blank\">state of public\u00a0calamity<\/a>&#8221; in the Rio de Janeiro State.<\/p>\n<p>The mayor\u2019s pretentious comparison with Barcelona can only be regarded as a desperate attempt to distract observers from the mass <a href=\"http:\/\/bit.ly\/1pO06YP\" target=\"_blank\">forced evictions<\/a> from favelas, <a href=\"http:\/\/bit.ly\/1Ws6lDw\" target=\"_blank\">environmental degradation<\/a>, and persistent <a href=\"http:\/\/bit.ly\/1k3YzNi\" target=\"_blank\">police brutality<\/a> and <a href=\"http:\/\/bit.ly\/29tM7HQ\" target=\"_blank\">systematic killing<\/a> of young black men associated with these times.<\/p>\n<p>Nevertheless, the urban development model Rio has followed\u00a0for the last two decades has been largely inspired by the so-called \u201cBarcelona Model.\u201d Catalan consultants played an influential role in the creation of Rio\u2019s municipal strategic plan in the years following the &#8220;success&#8221; of the 1992 Barcelona Olympics. Through meetings between Catalan consultants and Carioca authorities, key ideas derived from the experience of Barcelona were introduced to Rio. This included a\u00a0specific planning model that\u00a0considers cities as strategic economic nodes located in a competitive environment, and which considers a main function of local governments to be controlling and <a href=\"http:\/\/bit.ly\/1JWMh4H\" target=\"_blank\">selling the image of the city<\/a> in the global marketplace to attract investment.<\/p>\n<p>After two decades, it is still unclear to what extent Rio has followed the strategic recommendations that the exporters of the \u201cBarcelona Model\u201d intended to share, but the city&#8217;s <a href=\"http:\/\/bit.ly\/1MZ7bV1\" target=\"_blank\">huge marketing budget<\/a> suggests Rio is trying to attract investment through brand management. However, Jordi Borja, the creator of the Barcelona Model and consultant to Rio\u00a0authorities, has since\u00a0<a href=\"http:\/\/bit.ly\/2ag9cJY\" target=\"_blank\">openly distanced himself<\/a> from the speculative and clearly exclusionary planning strategy that Rio has followed during the past seven years.<\/p>\n<h3>Barcelona 1992: a flawed model?<\/h3>\n<p><a href=\"http:\/\/www.rioonwatch.org\/wp-content\/uploads\/2016\/08\/2_Barcelona_Seafront_Promenade.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-31372 size-content\" title=\"Barcelona's waterfront revitalization was the biggest achievement of the transformation of the city before the 1992 Olympics. Photo by Lonely Planet\" src=\"http:\/\/www.rioonwatch.org\/wp-content\/uploads\/2016\/08\/2_Barcelona_Seafront_Promenade-620x264.jpg\" alt=\"Barcelona's waterfront revitalization was the biggest achievement of the transformation of the city before the 1992 Olympics. Photo by Lonely Planet\" width=\"620\" height=\"264\" srcset=\"https:\/\/rioonwatch.org\/wp-content\/uploads\/2016\/08\/2_Barcelona_Seafront_Promenade-620x264.jpg 620w, https:\/\/rioonwatch.org\/wp-content\/uploads\/2016\/08\/2_Barcelona_Seafront_Promenade-940x400.jpg 940w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Does Barcelona even offer a model worth aspiring to?<\/p>\n<p>Barcelona began to gain international renown for its planning achievements at the beginning of the 1980s, when the first democratically elected municipal government after the long Franco dictatorship took office. These were times of hope among local citizens. A widespread atmosphere of social-democratic triumphalism created a consensus on the type of planning interventions that the city urgently needed\u00a0to improve\u00a0socioeconomic and material conditions for the population.<\/p>\n<p>Socially-minded planning solutions were particularly urgent in light of\u00a0the global\u00a0economic crisis in the 1970s, which had a strong impact on a degraded, deindustrializing Barcelona that was sliding further into\u00a0deepening social segregation. Conversations with Catalans over\u00a040 years old always reveal how\u00a0major and rapid the city&#8217;s transformation was in only a decade. In the early 1980s, local authorities used urban planning as the main strategic tool to counter the effects of the crisis, generating and promoting economic activity based on services and the cultural sector, and building and improving\u00a0public spaces and facilities both in central and peripheral depressed neighborhoods.<\/p>\n<p>This development model based on\u00a0socially-oriented small-scale interventions changed after Barcelona won its Olympic bid in the second half of the 1980s, when growing financial resources permitted large-scale interventions and the improvement of basic infrastructures such as mobility networks and sewage. The City\u2019s planning efforts rapidly shifted towards generating economic growth, cosmetic changes, preparing sports and accommodation facilities, the development of iconic architecture and the increasing inclusion of the private sector to efficiently develop specific projects <a href=\"http:\/\/bit.ly\/1Kw6Y88\" target=\"_blank\">in partnership<\/a> with the public authorities. In short, the priority shifted from helping the population to preparing the Olympic party.<\/p>\n<p><a href=\"http:\/\/www.rioonwatch.org\/wp-content\/uploads\/2016\/08\/3_Against_speculation.jpg\"><img decoding=\"async\" class=\"alignright wp-image-31370 size-medium\" title=\"Poster for a demonstration against construction for the Olympic City and speculation, Barcelona, early 1990s.\" src=\"http:\/\/www.rioonwatch.org\/wp-content\/uploads\/2016\/08\/3_Against_speculation-237x300.jpg\" alt=\"Poster for a demonstration against construction for the Olympic City and speculation, Barcelona, early 1990s.\" width=\"237\" height=\"300\" srcset=\"https:\/\/rioonwatch.org\/wp-content\/uploads\/2016\/08\/3_Against_speculation-237x300.jpg 237w, https:\/\/rioonwatch.org\/wp-content\/uploads\/2016\/08\/3_Against_speculation-768x974.jpg 768w, https:\/\/rioonwatch.org\/wp-content\/uploads\/2016\/08\/3_Against_speculation-808x1024.jpg 808w, https:\/\/rioonwatch.org\/wp-content\/uploads\/2016\/08\/3_Against_speculation.jpg 1000w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/a><\/p>\n<p>In Barcelona, the opening of the city towards the sea and the construction of an urban beach was a popular Olympic project that remains a positive legacy for the population. But other large urban redevelopment projects, particularly those in the city center and along the waterfront districts, were highly speculative and destructive in many ways. Large-scale urban transformations like the construction of the Olympic Village and of the <a href=\"http:\/\/bit.ly\/2aITFoV\" target=\"_blank\">22@ district<\/a> transformed working-class and industrial quarters into a tourist and entertainment hub and a financial district, respectively.<\/p>\n<p>The building of these districts provoked the destruction of the social fabric and bonds that existed in the areas before the interventions, the displacement of small and local businesses due to the pressures of economic competitiveness, and even\u00a0the destruction of architectural heritage. Moreover, the creation of <a href=\"http:\/\/bit.ly\/1wbVvTh\" target=\"_blank\">gated and private condominiums<\/a> particularly in the Olympic Village represented a privatization of space. Projects like the\u00a0Olympic Village resonated with previous plans powerful landlords had called for\u00a0during the dictatorship period.<\/p>\n<p>Transformed into a growth machine that championed <a href=\"http:\/\/bit.ly\/1MbOFSE\" target=\"_blank\">tourism<\/a> and <a href=\"http:\/\/bit.ly\/TJf8CL\" target=\"_blank\">real estate speculation<\/a>, the drift that the \u201cBarcelona Model\u201d took in the years before the Olympic Games and afterwards made it unrecognizable even for some of its creators. It was only a matter of time before the unsustainability of the model became evident. Since the start of the economic crisis and recession in 2008, a &#8220;<a href=\"http:\/\/bit.ly\/2axAkrw\" target=\"_blank\">state of social emergency<\/a>&#8221; has\u00a0compounded\u00a0persisting <a href=\"http:\/\/bit.ly\/2aqsyPO\" target=\"_blank\">problems associated with mass tourism<\/a> and <a href=\"http:\/\/bit.ly\/1l6Oo5g\" target=\"_blank\">gentrification<\/a>. Tens of thousands of families who could not afford mortgage payments have been forcefully evicted from their homes; levels of unemployment skyrocketed, especially among the youth; struggles\u00a0to afford electricity and water bills became a widespread reality; and the real risks of social exclusion multiplied.<\/p>\n<p>Barcelona did not, and still does not, have a thorough social <a href=\"http:\/\/bit.ly\/1hQoPdL\" target=\"_blank\">housing<\/a> policy that serves both the wealthier\u00a0and lower-income\u00a0parts of the city; no legislation was ever made to protect residents from the effects of rampant gentrification in central neighborhoods. These factors combined to help Ada Colau, an anti-eviction activist leading the new leftist coalition \u201cBarcelona en Com\u00fa\u201d win the municipal election a year ago, signaling a public desire to move away from the\u00a0city&#8217;s\u00a0obsolete and socially harmful development model.<\/p>\n<h3>The real model: learning from the bottom up<\/h3>\n<p><a href=\"http:\/\/www.rioonwatch.org\/wp-content\/uploads\/2016\/08\/4_Demonstration_against_Tourism.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31371 size-content\" title=\"Barcelona residents demonstrate against mass tourism in 2014, Barcelona. Photo by Josep Lago \/ Getty\" src=\"http:\/\/www.rioonwatch.org\/wp-content\/uploads\/2016\/08\/4_Demonstration_against_Tourism-620x264.jpg\" alt=\"Barcelona residents demonstrate against mass tourism in 2014, Barcelona. Photo by Josep Lago \/ Getty\" width=\"620\" height=\"264\" srcset=\"https:\/\/rioonwatch.org\/wp-content\/uploads\/2016\/08\/4_Demonstration_against_Tourism-620x264.jpg 620w, https:\/\/rioonwatch.org\/wp-content\/uploads\/2016\/08\/4_Demonstration_against_Tourism-940x400.jpg 940w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Barcelona is no model and has no magic Olympic formula that can be simply exported and implemented anywhere in the world. If any parallels can be drawn between Rio and Barcelona, they are to be found in the <a href=\"http:\/\/bit.ly\/1sZ22Q6\" target=\"_blank\">mobilization of residents<\/a> to defend their collective interests and the <a href=\"http:\/\/bit.ly\/1SsnfR0\" target=\"_blank\">right to the city<\/a> against the Olympic city projects and the prolonged marketization of the city as a brand. Cities, local governments and, most importantly, residents should not become seduced by the <a href=\"http:\/\/bit.ly\/1MZ7bV1\" target=\"_blank\">strategic marketing of official discourses<\/a> that claim to reproduce exemplary models.<\/p>\n<p>In Barcelona the city\u2019s transformations since the early 1990s have provoked strong opposition from neighborhood\u00a0associations and civil organizations. Organized residents fought both against the destruction of historical heritage\u00a0(such as the industrial patrimony in the district of Poble Nou) and for the inclusion, in the city development plans, of facilities in more peripheral neighborhoods.<\/p>\n<p>Andr\u00e9s Naya and Albert Recio, resident-activists from Barcelona, <a href=\"http:\/\/bit.ly\/2agaqVC\" target=\"_blank\">reflected on the lessons<\/a> they wanted to share with activists in other Olympic cities: \u201cThey should not have to wait to see if the Games radically improve the situation [before mobilizing], and they should promote well-organized campaigns around concrete objectives. Also, they should not expect many allies. We all know that mega-sports events alienate many consciences.\u201d<\/p>\n<p>These conclusions and struggles are comparable to those of Rio\u2019s residents and activists who struggle against <a href=\"http:\/\/bit.ly\/1gCtmBB\" target=\"_blank\">state violence<\/a> and the <a href=\"http:\/\/bit.ly\/1Tg0lMI\" target=\"_blank\">evictions<\/a> of entire communities, and who fight for <a href=\"http:\/\/bit.ly\/1MPziFP\" target=\"_blank\">education<\/a>, decent housing, and the improvement of living conditions in lower-income\u00a0neighborhoods and favelas.<\/p>\n<p>The Federal Fluminense University\u2019s human geography scholar <a href=\"http:\/\/bit.ly\/2aps3Sx\" target=\"_blank\">Jorge Luiz Barbosa explains<\/a>\u00a0that \u201cBarcelona would never have reached the international prestige it has today if it had not been for the social and urban conquests promoted by struggles of the residents\u2019 movements.\u201d Such lessons should be adopted in the forthcoming Habitat III United Nations Conference on Housing and Sustainable Urban Development: no copy and paste urban development model based on market-driven investments\u00a0and municipal marketing will ever generate an egalitarian city. The most valuable lessons are to be learned from the bottom-up.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Clique aqui para Portugu\u00eas In September 2015 the mayor of Rio de Janeiro, Eduardo Paes, wrote an opinion piece in Brazilian newspaper Folha de S\u00e3o Paulo\u00a0proudly proclaiming that the Rio Olympics would leave the most <a class=\"mh-excerpt-more\" href=\"https:\/\/rioonwatch.org\/?p=31258\" title=\"From Barcelona 1992 to Rio 2016: A Tale of Two Olympic Cities\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":51,"featured_media":31373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1736,1288,335,1282,1329],"tags":[322,190,1382,272,506,65,188,203,878,327,324,1259,673,5,149,10,270,1402,194,196],"writer":[1786],"translator":[],"illustrator":[],"photographer":[],"class_list":{"0":"post-31258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-1736","8":"category-highlight","9":"category-policies","10":"category-research-analysis","11":"category-by-international-observers","12":"tag-barcelona","13":"tag-comite-popular","14":"tag-development","15":"tag-mayor-eduardo-paes","16":"tag-exclusion","17":"tag-gentrification","18":"tag-history","19":"tag-inequality","20":"tag-international-comparison","21":"tag-legacy-myth","22":"tag-marketing","23":"tag-mega-events","24":"tag-misplaced-public-priorities","25":"tag-olympics","26":"tag-public-private-partnership","27":"tag-real-estate-speculation","28":"tag-resistance","29":"tag-legacy","30":"tag-tourism","31":"tag-planning","32":"writer-marta-ill-raga"},"_links":{"self":[{"href":"https:\/\/rioonwatch.org\/index.php?rest_route=\/wp\/v2\/posts\/31258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rioonwatch.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rioonwatch.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31258"}],"version-history":[{"count":0,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=\/wp\/v2\/posts\/31258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=\/wp\/v2\/media\/31373"}],"wp:attachment":[{"href":"https:\/\/rioonwatch.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31258"},{"taxonomy":"writer","embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=%2Fwp%2Fv2%2Fwriter&post=31258"},{"taxonomy":"translator","embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftranslator&post=31258"},{"taxonomy":"illustrator","embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=%2Fwp%2Fv2%2Fillustrator&post=31258"},{"taxonomy":"photographer","embeddable":true,"href":"https:\/\/rioonwatch.org\/index.php?rest_route=%2Fwp%2Fv2%2Fphotographer&post=31258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}