Today, a “para inglês ver” (PIV) law, policy or project is one which, from the outside, appears to address a problem, but which in practice is merely a superficial change, a temporary fix or public relations exercise intended to appease community interests and appeal to domestic and international public opinion. It does little to benefit those it purports to help, either because implementation on a well-designed policy is poorly conducted and easily corruptible, or because it is actually designed for political motives rather than social or philanthropic ones. This situation occurs when public officials lack the genuine desire or political will to institute the necessary change, and is usually accompanied by an extensive PR campaign aimed at promoting the policy.
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A Close Look at the International Awards and Recognition of the Olympic City
Clique aqui para Português The Rio that bid for the 2016 Olympics and then reveled in its 2009 campaign victory was not shy of dreaming big. Among other commitments, the city planned to transform city-wide […]
